NYU Dataset
Bellevue Hospital Experimental Corner Store Dataset
UID: 10140
- Description
- This dataset includes transaction and survey data from a researcher-opened store at Bellevue Hospital, a large hospital in New York City. The store sold a healthier and less-health foods and beverages under five conditions:(1) a baseline condition with no special labeling or taxation; (2) highlighting "less healthy" in red capital letters on the price tag; (3) 30% non-itemized tax on less-healthy items; (4) a 30% non-itemized tax on less-healthy items and highlighting "less healthy;" and (5) a 30% itemized, explicit tax on less-healthy items plus highlighting the "less healthy" signage. Each condition was tested for 8-9 days, for a total of 41.5 days. Researchers also collected survey data about what consumers noticed about the various conditions of the experimental store, why they made the purchases they made, and key demographic information.
- Timeframe
- 2011
- Geographic Coverage
-
New York (State) - New York City
Access
- Restrictions
-
Application RequiredAuthor Approval Required
- Instructions
- Contact Courtney Abrams, the administrator, for information about application for access.
Interventional
- Grant Support
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