Impact of New York City Calorie Labeling on Calories Purchased
- Point-of-purchase receipt and survey data was collected from 1,156 adults at fast food restaurants in order to measure the impact of a New York City law mandating the labeling of calories in all chain restaurants. The data was collected over a four week period in 2008 both before and after the law was implemented. Data was collected in two locations: in New York City, where the law was implemented, and in neighboring Newark, NJ where it was not. Data points include the nutritional value of food purchased, such as the amount of calories, saturated fat, sodium, and sugar. Other variables collected include age, gender, race and ethnicity, education level, and whether the food was eaten at the restaurant or ordered 'to go.' Participants were recruited via street-intercept method outside of fast food restaurants (McDonald's, Burger King, KFC, Subway, and Wendy's).
- Geographic Coverage
New Jersey - NewarkNew York (State) - New York City